The Imagineering Story

Michael Eisner and Frank Wells save Imagineering and encourage widespread growth. They make Disney cool and relevant with teenagers. Every design project the Imagineers touch turns to gold. The crown jewel, Euro Disneyland, goes over budget and encounters resistance. Poor press coverage and cultural missteps cause low attendance. Humbled, management shies away from future Magic Kingdoms.

After a tragic downturn, Michael Eisner steps back from creative stress and hires business-minded managers to fill the void. The pendulum swings from art to commerce. The Imagineers enter an era of austerity. While some projects enjoy enormous success, others are cancelled, and still others, disappoint. The pattern seems irreversible.

Under Bog Iger's leadership, the Imagineers begin a creative renaissance, plussing parks worldwide.

The Imagineers open a new Disney resort in China, then blockbuster worlds of immersion.