

Even the world's top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities,

Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
Aired: 5/9/2011With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
Aired: 5/16/2011With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
Aired: 5/19/2011Sign in to share your thoughts with the community.