Gruen Sweat
★ 0.0•2012•1 Seasons•
Talk
The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation is proud to bring you Gruen Sweat. Host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the brandtathlon better known as London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.
Top Cast
Wil Anderson
Self - Host
Todd Sampson
Self - Panellist
Russel Howcroft
Self - Panellist
Episodes
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1. Episode 1
Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days.
Aired: 7/25/2012No Preview
2. Episode 2
This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.
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