

Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
Wil Anderson hosts the first episode of The Gruen Transfer. The panel discuss why beer ads work, the beauty industry and the segment "The Pitch" includes a competition between two advertising agencies to make an ad for whale meat.
Aired: 5/28/2008Wil Anderson hosts The Gruen Transfer with regular panelists Russel Howcroft and Todd Sampson, and guest panelists Jane Caro and Darryl Parsons. Segments include a competition between two advertising agencies to make an ad for a holiday in Baghdad. Ads critiqued this week: Agent Provocateur - Proof Holeproof - Nothing Bonds - Mash Antz Pantz - Sic 'Em Rex Underdaks - Airport Emporio by Armani - David Beckham Calvin Klein - Mark Wahlberg Ecko Unltd - Still Free Pakistan International Airways - Twin Towers
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