

In a market ruled by smuggling and foreign brands, a determined Indian man Xerxes Desai, with the help of his team, dares to build a world-class watch from scratch. Battling rejection, failure, and global humiliation, they transform Titan into a symbol of national pride and innovation.

Year 1978. A Sidelined Tata executive Xerxes Desai is tasked with reviving a dying division of Tata's Tata Press, only to stumble upon a bold idea that could redefine Indian industry. Challenged by global humiliation, he sets out to build India's first world-class watch against all odds.
Aired: 6/3/2026
As the team comes together amid personal sacrifices, Xerxes pushes the dream of an Indian Quartz watch through boardroom battles and bureaucratic rejection. Just when hope resurfaces with a government partnership and the birth of "Titan," financial doors slam shut, threatening the vision once again.
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