

Team owner Jerry Jones' journey transforming the Cowboys. Leading players/coaches to 3 NFL titles in '90s, becoming innovative sports leader with world's most valuable franchise.

Saddled with debt, Jerry Jones takes a gamble on an oil well. When it pays off, he buys the Cowboys — and stuns fans by firing a beloved coach.
Aired: 8/19/2025
As Dallas pins their hopes on quarterback Troy Aikman, Jones earns jeers for an unpopular trade. Still, he has an ace up his sleeve: Emmitt Smith.
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