Reggaeton: The Sound That Conquered the World

The pioneers of Reggaetón create a musical movement in the face of incredible hardship.

We explore the development of the reggaeton sound and reveal the powerful forces trying to stop the movement. The genre’s future is on the line.

Reggaetón’s first worldwide hit, Gasolina, is released, becoming the blueprint for the genre’s success over the next 20 years. As the movement grows, Colombian artists make their mark.

Since the release of the global smash Despacito, the genre has produced a non-stop succession of hits. The struggle is no longer about getting to the top but staying at the top.