

In 1988, renegade filmmaker Robert Altman and Pulitzer Prize–winning Doonesbury cartoonist Garry Trudeau created a presidential candidate, ran him alongside the other hopefuls during the primary season, and presented their media campaign as a cross between a soap opera and TV news. The result was the groundbreaking Tanner ’88, a piercing satire of media-age American politics.

On the weekend before the make-or-break New Hampshire primary, Representative Jack Tanner (D-MI) and his opinionated daughter visit with potential voters, while a videotape of his first campaign commercial is evaluated by a focus group.
Aired: 2/15/1988
Although their first attempt at a TV commercial is not well received, Tanner's staff hopes that an impromptu speech about why he's running for president will make a good enough TV ad to keep his campaign going past the New Hampshire primary.
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